The world is colourful and diverse place where change is the only constant. Consumers are increasingly contradictory and less loyal in their behaviour. Consumers turn into producers, brands into friends.

What exactly is going on, and how can we adapt to fast moving changes?

Our ‘Consumer Fit’ trend workshops bridge the gap between trends and market research. We guide you through a process designed to identify trends that are relevant for your business area and to create ideas for innovative products and services – together with our COLIBRI experts and creative consumers.