The 1000Vordenker network gets together in an beautiful location with inspiring people twice a year. We met on 11 November in the Berlin Office of Google to talk about “The Future of Me, Myself an I”. After an exciting session in the Games Science Center which partly took place in virtual reality, I introduced the psychological perspective of self and the influence of social media on our self concept: How does my self presentation on Facebook, Instagram, Twitter and Snapchat affect my self? Do I develop multiple selves when using different profiles in different social media? Do brand managers and marketers have to deal with multiple selves of consumers and customers offline and online in the near future? What impact has augmented reality on our psyche?