Happy New Year! 2014 will be the horse year according to the lunar calender dedicated to the power of creativity and team spirit. If you don’t believe in star signs, how about creating your own motto for the new year – for your brand(s), your business area, your team or yourself?

Positive framing (like psychologists call this process) supports your stamina and determination. This effect is a result of cognitive processes and works without any believe in spiritual powers: The motto bundles your mental forces, minimises your receptiveness for distraction and nurtures your motivation. How to create a powerful motto and affirmation?

  • A powerful motto triggers positive emotion and imagery. Make use of rich attributes and qualities that are meaningful to you in your wording.
  • A powerful motto is aspirational and realistic even though you might have to reach out and get out of your comfort zone.
  • A powerful motto focusses on what you want to achieve instead of what you want to avoid. Replace the ‘not’s’ in your thinking by a positive description of your imagination.
  • A powerful motto is as precise as possible and as generic as necessary. Choose a goal or theme that you can reach in various ways independent from specific others or events.

Why not give it a try? We would be more than happy if the new yea brings you and your team a good deal closer to your long-term objectives. All the best!