ABC of Best-Ager-Marketing

They are said to be difficult customers, critical and resistant towards innovation. Consumers aged 45 plus. At the same time they are a crucial target group for many products and services due to their financial power and demographic role.

The Psychology of Apps

They wake us in the morning, remind us not to forget our umbrellas, warn us of traffic jams, send greetings from Auntie Isabelle, give advice on a healthy lifestyle, and amuse us when we are bored. We are not talking about mothers

Turning Trends into Innovations

The world is colourful and diverse place where change is the only constant. Consumers are increasingly contradictory and less loyal in their behaviour. Consumers turn into producers, brands into friends. (more…)

Out of Africa

Emerging markets are no longer ‘at the receiving end’ of innovations born and bred in first world countries. Many trends and new developments have been inspired, driven and developed in emerging markets. (more…)