Innovative, different, unique – but how?

Sales are dropping, competitors are alarmingly quick in launching new products and my customers seem to change their favorite brand as often as their hair colour. New ideas are needed – but how to come up with new and different ideas again and again?

To […]

A Beautiful Story, Well Told

Best alcohol spot 2013, created by Opperman Weiss (NY) based on insights by Syren Strategy (London) and Colibri Research (Germany). The shortfilm of Tullamore Dew beautifully demonstrates how advertising can break codes successfully (more…)