Key Note Speech at foodRegio Marketing Day

What is good about the best ages of one’s life? Are best ager an important target group for marketing activities? What do they want and how can I connect with them? My Key Note Speech “I can still grow old in later days” is […]

ABC of Best-Ager-Marketing

They are said to be difficult customers, critical and resistant towards innovation. Consumers aged 45 plus. At the same time they are a crucial target group for many products and services due to their financial power and demographic role.

Sightless Insights

New Media, New Methods

I spy with my little eye…a simple game that creates an awareness of how other people see the world. (more…)

The Psychology of Apps

They wake us in the morning, remind us not to forget our umbrellas, warn us of traffic jams, send greetings from Auntie Isabelle, give advice on a healthy lifestyle, and amuse us when we are bored. We are not talking about mothers

Turning Trends into Innovations

The world is colourful and diverse place where change is the only constant. Consumers are increasingly contradictory and less loyal in their behaviour. Consumers turn into producers, brands into friends. (more…)

Out of Africa

Emerging markets are no longer ‘at the receiving end’ of innovations born and bred in first world countries. Many trends and new developments have been inspired, driven and developed in emerging markets. (more…)

Hotel

A suitcase full of wishes. Hotel guests often want more than just a shower, a nap and breakfast. We were curious to know what wishes business and private travellers hid in their luggage, so we peeped behind the closed doors

Digital Natives and Silver Surfers

In our qualitative blog study, younger and older onliners posted their most exciting and most disappointing online shopping experiences, shared tips and strategies for digital bargain hunting and replied to our questions around their online behaviour.

Bringing Innovation to Life

Novelty, imagination and originality are crucial when seeking opportunities for innovation. Our approach ‘Conceptualiser’ unites the expertise of Colibri researchers, a specialised scribbler and creative consumers in creating and visually conceptualising innovative ideas. (more…)

In Pursuit of Happiness

Singer and award-winning moderator Ina Müller sallied forth to find happiness. In her TV programme ‘Stadt, Land, Ina’, she visited Ute in the Colibri atelier to explore sources of happiness in the pictures of our validated Colibri Collection.

Without my Bag my World would Tremble!

A handbag is an indispensable practical emergency kit, mobile beauty parlour, entertainment centre, reliable body guard and fashion accessory – all rolled into one. Nobody can tell more about the secret life of women than their handbags. Why not listen