Key Note Speech at foodRegio Marketing Day

What is good about the best ages of one’s life? Are best ager an important target group for marketing activities? What do they want and how can I connect with them? My Key Note Speech “I can still grow old in later days” is […]

ABC of Best-Ager-Marketing

They are said to be difficult customers, critical and resistant towards innovation. Consumers aged 45 plus. At the same time they are a crucial target group for many products and services due to their financial power and demographic role.