qualitative market research Hamburg, Workshop, Training, Coaching, Ute Rademacher, Studie,© delux - Fotolia.comIn our innovation and strategy workshops, the focus is on you and your team! We guide you step by step through a tested process, from understanding the key learnings of the study and the emotional access points of your target group through to the marketing actions you need: a pool of innovation routes, a specific number of refined product concepts, tactical communicative measures, or a mid- or long-term strategy for (re)launching your products and brands.

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Creative techniques lead away from critical evaluation into the realm of playful imagination. Mind maps, video reports and live scribbles by experienced graphic artists enrich the workshop flow. We moderate the process and can give your experts suggestions as to how to develop innovative and feasible solutions.