Semiotics

Signs show us the way, tell us stories and enable us to leave our mark. Signs of the times evoke premonitions of the future.

Semiotics scientifically analyses signs and themes in the discourse of society.

  • What visuals, colours, shapes and symbols are currently used in media and pop culture?
  • Which new, provocative or even irritating codes are emerging?
  • Which visual and verbal codes express specific meanings, qualities and concepts?
Semiotic analysis can enrich marketing and communication. It gives us an idea of the emerging codes and themes that express what consumers are looking for and products and brands can offer. Use semiotics to supplement group discussions and interviews with consumers, as a source of inspiration for workshops or as stand-alone analysis for your brand communication strategy.