Research

Our Expertise

colibri research, qualitative marketresearch hamburg, research, expertise, © peshkova - Fotolia.comCurrent and past assignments for our clients include such areas as advertising and communication, automotive, consumer electronics, cosmetics, durables, energy supply, fashion, financial services, food and beverages, health, hospitality, household hygiene, internet marketplaces, IT and telecommunication, logistics, medicine and medical technology, spirits, technical consumer goods and tourism.

Our Dialogue Partners

Experienced recruiters seek out and find users of your brands and competitors’ users, loyal and trend-oriented consumers, young target groups and best agers, offline and online shoppers, business decision makers and opinion leaders.

Our Methods

colibri reserach, qualitative marketresearch, research, methods, © raywoo - Fotolia.com

  • You would like to know how consumers perceive your offer – its strengths, but also its possible drawbacks?
  • You are planning to launch new products and need guidance as to which approach has the most potential?
  • You are keen to understand how to get the right message through to your target?

COLIBRI Research can provide the answers and accompany you on the journey into your customers’ world. We offer individual tools for every step in the product development cycle. Our research results form a solid basis for developing a successful marketing strategy based on a profound understanding of your target’s needs.

For further information, simply move your mouse over the tools in the chart below:

BrandShow: A meeting of all brand ambassadors, facilitated by Colibri, to allow sharing of the secured state of knowledge about a brand.
• A good starting point for a comprehensive brand research programme or a case of new “brand ownership”
BrandHouse: A break-up workshop to review brand strategy together and bounce ideas for implementation, including the research issues to be explored.
• A useful tool for bridging the gap between strategy and research.
Consumer Flashlight: Short interviews with consumers on the go (in the street/ at the shops) to collect initial feedback on a specific topic.
• A pragmatic approach when in need of fast, consumer-based directions.
Brand Strategy Workshop: A workshop for transforming research results into marketing activities.
• A livelier and more interactive way of getting to know and utilising research results than PowerPoint presentations.
Text Coach Training: We train you in the process of transforming ideas and consumer insights into consumer-oriented verbal concepts (or other texts).
• A useful fusion of marketing thinking and writing skills.
Consumer Portrait: A comprehensive and lively portrait of consumers in their authentic living environment, brought to life by a researcher and a professional photographer.
• An inspiring visual key to understanding your consumers and their needs.
Consumer Visit: Visit together with us your consumers at home and gather, supported by training in observation and interview techniques, consumer insights yourself.
• An engaging means of connecting with your consumers in their natural environment.
Consumer Journey: We accompany and explore consumers making active use of your product or service, or when browsing or shopping on- or offline.
• An insightful journey towards consumer insights, guided by the real-life activities of your consumers.
Consumer Blog: A themed blog lasting several days for your target groups, organised and hosted by Colibri Research – the up-to-date diary as pre-exercise of focus groups and face-to-face interviews or stand-alone tool.
• An uncomplicated way of gathering insights when in need of a quick, theme-centred opinion trend within your target group(s).
Consumer Party: An informal group discussion in the home of a consumer with a broad social network, facilitated by a Colibri researcher.
• A new, relaxed approach to focus groups, closer to real-life communication processes.
Deprivation Research: Mini groups or interviews with consumers who have abstained from product/ service usage for several days prior to the study.
• Strengthens the view on needs and insights by deprivation.
Semiolage: We generate for you a systematic analysis of consumer collages guided by the principles of semiotics.
• Allows secure analysis of collages and their psychological meaning.
Bag Stories: We reveal insights into female target groups by exploring the contents of their handbags, and by guided story-telling. Can be used as a creative moderation technique or a stand-alone tool for consumer understanding.
• A unique and internationally proven route to the hearts and souls of female consumers.
Colibri Collection: A validated set of pictures visualising different aspects of happiness and satisfaction, based on the latest insights of Positive Psychology.
• A reliable, inspiring and different method of capturing customer satisfaction with products, services and new ideas.
Concept Clinic: An interactive workshop in which concepts are alternately evaluated by the target group and adapted by a “development team” consisting of marketers and market researchers.
• An efficient and target group oriented form of concept testing.
Consumer Connect: After brief moderation training, clients moderate their own mini focus groups with core consumers. With the help of analysis grids, the Colibri host then leads the way through a joint analysis session.
• A fun and insightful approach to engaging with your consumers firsthand.
Conceptualiser: Create innovative offers in collaboration with us and your customers. How do promising and innovative products and services, POS and web designs look like? An experienced scribbler will create clear and demonstrative visuals of the resulting concept(s).
• Indentify your potential through “identikit pictures” of innovations of value.
Marketing Metaphors: Intensive one-on-one interviews resulting in visual and verbal metaphors that can be used as an innovation compass.
• A powerful and imaginative tool that brings to light consumers’ sub-conscious thoughts and feelings.
Alignment Workshop: A workshop to streamline and refine the identified innovation opportunities.
• A lively and interactive way to decide the next moves along the path to innovation.
Creative Consumers: Consumers with highly creative and imaginative minds from the relevant target group support the research team behind the one-way mirror.
• Can be used as an add-on when conducting focus groups or concept clinics to bridge the gap between average consumers and the creative minds of the brand / ad agency or client team.
Consumer Connect: After brief moderation training, clients moderate their own mini focus groups with core consumers. With the help of analysis grids, the Colibri host then leads the way through a joint analysis session.
• A fun and insightful approach to engaging with your consumers firsthand.
Conceptualiser: Create innovative offers in collaboration with us and your customers. How do promising and innovative products and services, POS and web designs look like? An experienced scribbler will create clear and demonstrative visuals of the resulting concept(s).
• Indentify your potential through “identikit pictures” of innovations of value.
TextCoaching: An individual coaching session to optimise your communication. Can also be supported by creative consumers.
• Communication coaching for the fine-tuning of verbal concepts (e.g. prior to quantitative testing) or other types of texts.
AdHouse: A one-day workshop facilitated by Colibri Research to develop a consumer-oriented communication platform. Ideally involves your marketing and innovation team and ad agency.
• Increases your chances of flighting advertising that really strikes a chord.
PackHouse: A one-day workshop with you and your pack agency to create the right pack communications, facilitated by Colibri Research. Can be supplemented by a packaging test with consumers.
• Ensures that packaging design reflects consumer insights.
WebHouse: A one-day workshop to adjust the design of your internet presence. The team ideally involves the client team as well as their web designers and possibly particularly web savvy creative consumers.
• Recommended as a link between consumer insights and your internet presence.
Acceptance Check: A swift check on acceptance for a product or service to be launched in the core target groups, based on qualitative and quantitative (online) data.
• Recommended as a final check prior to the launch.
Store Check: An evaluation of presentation at the POS. Can be offline or online, qualitative or quantitative depending on the nature of the shop and product / service.
• Provides an assessment of one of the most important touch points with the consumer: the store.
Event Check: An assessment of different events (e.g. promotion, fair, sponsored events) to check their impact on brand image.
• An important tool for re-adjusting your future investments.
Consumer Blog: In an individually designed blog consumers reveal their thoughts and feelings towards the launch of your product or service.
• Provides guidance for further brand management.

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