Publications
Key Note Speeches
CURRENT KEY NOTE TOPICS:
“War for Talents“ – How to prepare your company for the fight for future stars
Full of dreams and free from direction – Meet Generation Y
Rational choice or gut feeling? – A manual for making good decisions
PREVIOUS KEY NOTES:
“I don’t want to be 20 again” – Positive Ageing
7th European Conference of Positive Psychology, Amsterdam (The Netherlands) (2014)
„The Art of Happiness“.
Old Master Paintings Gallery Berlin (2012)
„Happiness, Advertising and Economy“.
IDF University of Heidelberg (2011)
„Bag Stories – A global study on women and their handbags“.
Symposium ‚Homo Portans’, The Deutsche Hygienemuseum Dresden (2010)
„Bag Stories – The Life of Female Consumers“.
Female Grey Day on the Megatrend ‚Feminisation’ (2009)
Qualitative Research and Trend Research.
University of Applied Sciences Pforzheim (2008).
Articles Qualitative Market Research
Ute Rademacher (2013).„Best Practice Tips: The Moderation of Group Discussions“. Planung & Analyse, 3.
Ute Rademacher & Stefanie Aue (2013)“The Responsible Patient”.
Current Trends in OTC Market Research.
Research & Results, 4
Ute Rademacher & Josephin Wandt (2013).“How we see the world without seeing it.”
ESOMAR Research Forum Prag, March 2013.
Ute Rademacher (2012).
“Loyal Companions. The Psychology of App Usage.”
Research & Results, 3.
Ute Rademacher (2011).“Brought into Form(ula).”
A case study on insight-driven product development.
Research & Results, 3, 26-27.
Ute Rademacher & Margit Kling (2010).“Network Kids and Silver Surfer. “
A blog study about the online shopping behaviour of different generations.
Research & Results, 5, 34-36.
Ute Rademacher (2009).“Without My Bag My World would Tremble.”
Planung & Analyse, Special English Edition, 24-27.
Ute Rademacher (2009).“When Do Patients Ask their Physicians for the Prescription of a Specific Drug?”
Arzneimittelzeitung, June Issue, 9.
Ute Rademacher & Iris Rozdzynski (2009). “Finding the Right Words. Successful Sales through Market Research and TextCoaching.”
Research & Results 1, 34
Ute Rademacher & Kay-Volker Koschel (2006). Conference Papers Market Research
Ute Rademacher & Josephin Wandt (2013).“How we see the world without seeing it.”
ESOMAR Research Forum Prag, March 2013.
Ute Rademacher, Greet Sterenberg & Wendy Hesseling (2008).“Bag Stories – What Bags Tell About Women. “
ESOMAR Qualitative Conference in Istanbul (Turkey).
Ute Rademacher, David Lee & Yijuan Ma (2007). “Local Jewels and Global Heroes. The Fusion Model of Global Brand Management. “
ESOMAR Excellence Conference, Celebrating 60 years of excellence in Berlin (Germany).
Ute Rademacher & Kay-Volker Koschel (2006). “Coming to Terms with Emotion. “
ESOMAR Qualitative Conference in Athens (Greece).
Ute Rademacher & Stefanie Güntzel (2005). Concept Contest© – A New Approach of Concept Development and Assessment.
ESOMAR Qualitative Conference in Barcelona Spain).
Ute Rademacher & Stefanie Güntzel (2005).
Concept Contest© – A New Tool for Consumer-based Product Innovation Research..
BVM Conference in Berlin (Germany). Awarded as ‘Tool of the Year 2005’
Ute Rademacher (2003).
“Two routes – One Destination. Synergies of Qualitative and
Quantitative Research Methodologies on Brand Assessment.”
South African Market Research Association Conference (SAMRA). Gaborone (Botswana).
Ute Rademacher, Ute (2002).
“Global or Local? A Perspective on the South African Market.”
Contribution at the 12th Conference of the South African Market Research Association (SAMRA). Johannesburg (Südafrika).
Conference Papers and Articles - Communication Research
Ute Rademacher (2014).
“Constructive Communication at the Workplace”
7th European Conference of Positive Psychology. University of Amsterdam (The Netherlands).
Caja Thimm, Ute Rademacher & Lenelis Kruse (2005).
“Old-age Stereotyoes and Patronising Communication Patterns”
In: Clemens Schwender (Ed.), Technical Documentations for Seniors, pp. 37-62. Telekom University Press. Lübeck (Germany).
Ute Rademacher (1999).
Meta Communication – The Empirical Investigation of Communicating about Communication.
Doctoral Thesis. University of Heidelberg (Germany).
Ute Rademacher (1999).
“What are you talking about?”
Psychology Today. Beltz Publishing House. Weinheim (Germany).
Ute Rademacher (1998).
“The influence of Partner Hypotheses on Negotiations”
In: Beate Henn-Memmesheimer (Ed.), “Verbal Variance as a Result of Selected Actions.”
Germanistic Linguistics. Niemeyer Publishers. Tübingen (Germany).
Ute Rademacher (1997).
“Meta Communication: Linguistic variants and interactive functions”
Contribution at the 39th Congress of Empirical Psychologists. Humboldt University in Berlin (Germany).
Ute Rademacher (1996).
“The Empirical Investigation of the (Dis)Confirmation of Partner Hypotheses in Dialogues.”
International Conference of Language and Social Psychology. University of Toronto (Canada).
Ute Rademacher (1996).
“Language, Silence and Art: A Psychological Perspective.”
Sociolinguistic Symposium 11. University of Cardiff (Wales).
Ute Rademacher (1995).
„Meta Communication – The Verbal all-round Helper?“
40th Conference of The German Association of Experimental Psychology. University of Munich (Germany)
Ute Rademacher & Lenelis Kruse (1994).
„Partner Hypotheses or Personality – What is more Important in Communication?“
39th Congress of the German Association of Psychology. University of Hamburg (Germany)
Ute Rademacher (1993).
„Interaction Partners and their Observers – Methodological Implications on Dialogue Analysis“.
International Conference of Language and Social Psychology. University of Amsterdam. Amsterdam (The Netherlands).
Ute Rademacher (1992).
“That’s Disgusting!”
Psychology Today. Beltz Publishers Houe. Weinheim (Deutschland).
Ute Rademacher (1991).
„The Empirical Investigation of the Emotion ‚Disgust’“
38th Congress of Experimental Social Psychology, University Mannheim (Germany).
Caja Thimm, Ute Rademacher & Lenelis Kruse (1998).
“Age Stereotypes and Patronizing Messages: Features of Age-adapted Speech in Technical Instructions to the Elderly.”
Journal of Applied Communication Research Vol. 26 (1), 66-82.
Caja Thimm, Ute Rademacher & Lenelis Kruse (1995).
Power-related Talk. Control in Verbal Interaction.
Journal of Language and Social Psychology Vol. 14, 382-407.