Economy is made by people for people. Since our thinking and decision making rarely follows strict rational principles, psychological knowledge is required to understand the way people communicate with each other, motivate themselves and others, perceive the world around them and influence each other.

My book (only available in German for now) describes the fundamentals of Psychology for those striving to become efficient managers and successful leaders. Psychological know-how about learning, thinking, feeling and judging is complemented by case studies and examples from the areas of Human Resources and Factors, Marketing, Brand Management and Leadership. Check lists, guided reflexions and working materials support you in applying what you’ve learnt in your professional activities. Click here for more information and your order.