Emerging markets are no longer ‘at the receiving end’ of innovations born and bred in first world countries. Many trends and new developments have been inspired, driven and developed in emerging markets.

To reflect this trend in market research, we have started a cooperation with the South African agency HOTBUTTON – a small agency of qualitative research specialists with vast expertise in exploring African, Indian and other emerging markets. With high quality standards and wide ranging experience in both worlds plus loads of enthusiasm.