What is good about the best ages of one’s life? Are best ager an important target group for marketing activities? What do they want and how can I connect with them? My Key Note Speech “I can still grow old in later days” is the opener of this year’s foodRegio Marketing Day on 28 October 2014 in Lübeck / Germany.

Get to know valuable consumer insights through my psychogram of best ager consumers that will help you to better understand their needs, values and beliefs. Learn how to connect and communicate with them in the right way. Psychological learnings about food consumption behaviour will subsequently be revealed by a study of rheingold. Best Practice examples and discussions amongst marketing experts will allow you to exchange ideas how to implement the learnings in your business. Click here for more information and tickets http://www.foodregio.de