Best alcohol spot 2013, created by Opperman Weiss (NY) based on insights by Syren Strategy (London) and Colibri Research (Germany). The shortfilm of Tullamore Dew beautifully demonstrates how advertising can break codes successfully in order to communicate brand equity in a fresh, inspiring and coherent manner.

The TV commercial, honoured as the most creative spot 2013 by Advertising Age, is the result of a long path from developing a new brand strategy, redesigning the packaging up to understanding the communicative codes of the category and brand equity in order to bring the world of true Irishness to life. Creation, inspiration and evaluation through consumer insights gathered by Syren Stategy (UK) in cooperation with COLIBRI Research enriched each other ending up in a beautiful story well told by an engaging story line, unique atmosphere, touching song and expressive protagonists. Glasses up and enjoy!