Welcome to COLIBRI Research, your great small agency for qualitative market research in Hamburg!
Products are manufactured in factories, brands are born in the hearts and minds of consumers. We can show you how consumers think and feel, and help you to prepare your brands for the future.More...
- More authenticity through true-to-life consumer insights
- More individuality through tailor-made research designs and hand-picked expert teams
- More richness in our results through interdisciplinary research teams
- More ‘light-bulb moments’ in our interactions with (creative) consumers
More actionability of our recommendations through action themes, motivating workshops and coaching support
We bring you closer to your customers, and with mature expertise and innovative methods show you ways to gain a thorough understanding of your target groups, and how to transform your knowledge into strong innovations.
We offer you the personal dedication of a small agency combined with the strengths of a global network of specialists.
We support your marketing initiatives in a competent, creative and efficient manner, whether locally as experts for the German market or internationally when managing multi-country projects on your behalf. Always with the strengths of the Colibri.
COLIBRI Research News
Decreasing numbers of job applications and increasing demands and expectations of young professionals make it more and more difficult for […]
A TV commercial in the afternoon programme, a YouTube clip or a print ad in a special interest magazine? Most consumers […]
Do successful innovations always have to be disruptive and revolutionary? When is evolutionary development the better strategy? How do […]
Prof. Rademacher has managed to charmingly present the difficult topic of workaholism in a highly professional manner. Her interactive style stimulated the audience to reflect if he or she is in risk of becoming addicted to work and constant activity. We are thankful for the highly informative, comprehensible and entertaining speech which was a huge success in our meeting.ALLIANZ, Council of Allianz Managed Operations & Services / Munich
I have been very successfully working together with Dr. Ute Rademacher for more than a decade. I appreciate her excellent skills in generating valuable consumer insights and her thorough understanding of branding and marketing.Karl Krainer, Gedankenfabrik / Hamburg, Berlin and Zurich
Ute is both professional and inspirational. She is a strategic thinker with boundless energy and enthusiasm for the brands she works on. Colibri is a fantastic resource as a market research partner. I would trust Ute with my most complex projects and would recommend her to any client or agency who is looking for solid and creative thinking at the same time!Kate Woods, Show Me / New York
I am surprised how much we learnt in the two days training. I truly enjoyed Ute’s training and had many moments in which I understood how to improve my moderation style and the questions to probe. I feel absolutely confident to run my first ‘real ‘ groups with consumers!Veronika Fasching, MAM Baby Products / Vienna
Ute combines a highly professional attitude with great personal involvement and extensive qualitative research skills. Ute is a person you can rely on as she delivers high quality insights based on deep and true understanding of the consumer.Annemike Onderlinden, HJ Heinz / Rotterdam
Our study with COLIBRI Research made it very clear to us that we have to improve the communication with our customers. The follow-up training has been perfect to train the communication skills we need to do so in a very individual and creative way.Claudia Helming, Dawanda / Berlin
Thank you so much for excellent insights into perception and group dynamics which you presented in the moderation seminar, with their direct connection to practical application in moderating focus groups. … I particularly enjoyed benefiting from your own vast expertise and personal tips, and am looking forward to the course for advanced moderators.Matthias Golly, Basis Research / Hamburg
Ute is both a highly professional businesswoman and an excellent moderator. I have struggled in the past to find good moderators in Germany who push respondents and find creative ways of drawing out insights, but Ute managed this with ease. …. we will definitely be working together with Colibri again!Emma Laney, Syren / London
In an era of digital transformation and the emerging new demands of consumers, users and shoppers, Ute’s holistic perspective is a real asset and USP we strongly benefit from in our collaboration.Karl Krainer, Gedankenfabrik / Hamburg, Berlin and Zurich